Tribal Worldwide advances its human-driven approach to experience design

Eiko Kawano appointed to newly created role of VP, Experience Design and Jordan Kentris promoted to Creative Director

Tribal Worldwide Canada has elevated its Experience Design expertise by hiring one of the country’s most experienced leaders in the space, Eiko Kawano, as VP, Experience Design.

The agency’s new leadership position is an evolution of UX and Design Director roles. Kawano’s mandate will be to bring forward modern solutions in emerging technologies and tools, and will mentor and grow Tribal’s 12-person Experience Design practice. She will also guide teams across the country to human-centric solutions with greater agility, speed and collaboration.

Creating digital experiences since 1998, Kawana most recently worked at SapientRazorfish leading UX design and strategy for Walmart Canada. During her five-year tenure at the agency, she drove the redesign of, the first-fully responsive website for a mass retailer in Canada, and evolved Walmart’s digital ecosystem though mobile shopping apps, in-store technologies and the launch of online grocery. She also established a collaborative design practice, and an insights-driven design process grounded in customer research and data, which will be a tremendous asset in her new role at Tribal.

Working alongside Jordan Kentris who has been promoted from Experience Lead to Creative Director of Experience, Kawano and Kentris will work with their team to create user-centered solutions, with a strong focus on technical innovation and strategy. Clients such as Adidas, Volkswagen Canada, GO Transit, McDonald’s Canada, Moneris and Tourism Nova Scotia will all benefit.

“Collaborative, curious and generous, both Eiko and Jordan excel in creating meaningful user interactions, and in finding innovative ways for brands to share their stories,” says Marketa Krivy, executive creative director, Tribal Worldwide Toronto.

About Tribal Worldwide

Tribal Worldwide, a global creative agency, draws on its expertise in digital innovation as well as its heritage of creativity and insights to craft effective marketing solutions that connect brands to people. Founded in 2000, Tribal Worldwide consists of 60 offices in over 42 countries with headquarters in New York, NY and Canadian offices, in Toronto and Vancouver. Tribal Worldwide’s Canadian operation was also honoured with strategy magazine’s Digital Agency of the Year award in 2012, 2013 and 2015, was ranked #2 agency in Canada by the Gunn Report in 2015 and was ranked #3 Top Creative Agency in Strategy’s 2016 Creative Report Card.

For more information or interviews, please contact:

Paige Calvert