Paige Calvert
Connor McDavid’s Intense Off-Ice Training Revealed in New adidas Spot

New campaign by Tribal Worldwide Canada reveals McDavid’s creative and intense off-ice training regime, while highlighting his adidas Performance training apparel and footwear.

adidas Canada, in co-op with Sport Chek, has launched an explosive new campaign featuring Edmonton Oilers’ Centre and adidas athlete Connor McDavid. The new campaign by Tribal Worldwide Canada reveals McDavid’s creative and intense off-ice training regime, while highlighting his adidas Performance training apparel and footwear.

“Athletes don’t reach the top of their game from hard work and training alone,” says Andrew McCartney, president, Tribal Worldwide Canada. “adidas believes the power of an athlete’s imagination is what makes them stand above their competition, which we tried to capture in the spot.”

Targeting elite high school athletes who admire McDavid and are interested in how his training prepares him for the hockey season, the creative appears on preroll, social media and out of home in English and French.